In the past two years, under the leadership of its country manager, Yahaya Mohammed, the mobility company has become Nigeria’s most patronised ride-hailing company.
In this exclusive interview with TimesNow.com.ng, Mr. Mohammed discusses how Bolt became the leading ride-hailing service in Nigeria and outlines the company’s future plans.
Yahaya Mohammed is a specialist in strategy and operations and has extensive experience in both the public and private sectors.
He has a strong background in management consulting and technical advisory services, working with esteemed clients across various industries.
Mohammed, a recipient of TimesNow.com.ng’s Business Names Award, holds a Bachelor’s degree in International Relations and Politics and a Master’s degree in Globalization and Development, both from the University of Sheffield in the United Kingdom.
He is proficient in five languages, including English and French, and has successfully executed projects in Anglophone and Francophone countries in West Africa and Europe.
Before his current role, Mohammed served as a special assistant to a minister of industry, trade and investment and worked as a management consultant with KPMG.
Since the ride-hailing industry is rapidly evolving, Mohammed highlighted Bolt Nigeria’s core strategy, which focuses on offering low-cost alternatives to consumers.
This is achieved by supplying the market with fuel-efficient vehicles, such as those powered by CNG, LPG, and electric vehicles, while ensuring the safety of all stakeholders through robust verification processes.
Bolt Nigeria places a strong emphasis on both customer satisfaction and driver welfare within its business model.
According to Mohammed, the company has developed internal models and pricing specialists dedicated to balancing customer affordability with driver income and operational costs.
Mohammed said:
Like other sectors of Nigeria’s economy, the ride-hailing industry faces several challenges that have hindered growth for some operators and decreased revenue for others.
He said:
Amid the numerous regulations in the ride-hailing industry, Bolt has successfully navigated these challenges by implementing measures to ensure compliance while maintaining operational efficiency.
Mohammed said:
He emphasised the importance of establishing robust internal systems to ensure that driver-partners comply with all necessary regulatory requirements.
Bolt Nigeria has expanded its services beyond ride-hailing, demonstrating a diversification strategy that significantly contributes to its overall growth.
Last year, the company launched “Bolt Send,” a delivery service enabling users to send goods through the platform.
