Bayo Adedeji, the Group Chief Executive Officer (GCEO) of Wakanow Group, a travel tech company, has revealed that the African travel and tourism market is projected to reach a revenue of $38 billion by 2028.
Adedeji made this known in his opening speech at the Wakanow Unpacked Expo in Lagos, where his company launched a revamped storefront website and introduced a series of innovations.
Speaking at the event, Adedeji said a huge potential in the African travel market has remained untapped.
He noted that Africa’s share in the global travel demographic is only 2%, despite having about 19% of the world’s population.
His words:
According to him, Wakanow is repositioning to take advantage of the continent’s travel and tourism market.
He told TimesNow.com.ng that some of the company’s efforts include a revamped website powered by advanced artificial intelligence to offer a more personalised and seamless user experience.
Adenike Macaulay, CEO of Wakanow Nigeria, elaborated on the significance of the redesigned website, stating:
Furthermore, Ladi Ojuri, CEO of Kalabash54, said that the Kalabash app users can effortlessly manage their Pay Small Small (PSS) transactions, book flights, settle bills, explore local attractions, and discover top-notch accommodations.
He said:
TimesNow.com.ng reported that Air Peace has now extended its passenger connections offer to London from Abuja, Asaba, Benin, Enugu, Owerri, Warri, and Port Harcourt, following the success of its Lagos-London service.
This means that travellers from the states on the list can seamlessly travel to Lagos, where they can connect with Air Peace to reach London, and their bags will arrive at Gatwick airport.
Following the announcement, Nigerians expressed enthusiasm, saying that if the service is seamless, Air Peace will have an advantage over other carriers on the route.
Source: TimesNow.com.ng
