Chicken Republic’s managing director, Kofi Abunu, has stated that despite several difficulties throughout the course of the company’s 20 years in business, it has persevered without sacrificing product quality.
He claims that Chicken Republic, which was positioned as a revolution in delicious chicken, entered the market as a challenger brand and opened for business about the time the military dictatorship in Nigeria ended.
In an interview with newsmen ahead of the 20th-anniversary celebration, he said that the company changed its positioning to extraordinary chicken for extraordinary people as it continued to challenge the status quo.
Speaking on the challenges of doing business in Nigeria in the last 20 years, he said:
Abunu said in a DailyTrust report that a number of factors contributed to the company’s expansion from a single store in Lagos to over 187 locations throughout 26 states.
The MD claims that the company has an advantage over major international companies because it has a thorough understanding of Nigeria and all of its complexity while maintaining its ability to be adaptable and agile.
He added:
Legit.ng reported that the minister of finance, Wale Edun, has said that economic volatility is responsible for forcing 800 enterprises to close business in 2023.
Edun disclosed this in Abuja on Tuesday, May 28, during the sectoral report celebrating President Bola Tinubu’s first year in office.
The minister said the exit of the companies from Nigeria was not unexpected.
Source: TimesNow.com.ng
